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PepsiCo evolves its DTC approach for Canada | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in June
By Justin Dallaire

Last May, as consumers turned to online channels for their snacks and beverages, PepsiCo’s U.S. business launched two direct-to-consumer sites, taking them from concept to execution in less than 30 days.

http://strategyonline.ca/2021/06/01/pepsico-evolves-its-direct-to-consumer-approach-for-canada/
 

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